• Image of a taste of GOING REAL limited edition

A taste of Going Real is a preview of the upcoming book by Marco Petroni, in collaboration with Giovanni Innella, and published by Planar Books. Going Real: The value of design in the age of post-capitalism is a limited-edition book specifically designed and published to be presented during the Milan Design Week 2017 as part of the Atelier Clerici events and initiatives program.

"The value of design is no longer measurable by its final price nor by a company’s turnover. That is why we’re off on an exploratory trip to understand who is designing to create value, as well as where and how this value is created. And what kind of value that is. From a social value, to a political and economic value standpoint, it is essential to resume thinking about all that design that the world of design has forgotten to look at."

Marco Petroni is a design theorist and critic, Professor of Contemporary Art History at Abadir (Catania), lecturer in History of Applied Arts, Fashion and Communication at the Academy of Fine Arts (Naples); Curator at large at Plart Foundation; he collaborates with several art, architecture and design magazines (Flash Art, Domus and Artribune).